Wednesday, 1 May 2013

Evaluation - How did you attract/address your audience?


I feel that I attracted my target audience from my front cover using various conventions such as sell lines, imagery, colours, and central image. I feel that my sell lines appeal primarily to my more adult audience as this will appeal to their cognitive and perhaps even release needs, these sell lines may also help attract my teenage audience for social integrative needs. My central image will directly attract my teenage audience as the models in the image are teenagers which will help me to draw the attention of this half of my audience. I aimed to keep my colour scheme quite dark, using a dark red and black primarily, not only to fit in with the general rock genre of my magazine, but to also emphasise that this magazine is not childish, as if I had used brighter colours, I feel my magazine would have been deemed more a children's magazine, especially alongside my central image.


Within my contents page I aimed to ensure I addressed both my young and more mature audience. The top half of the page consists of primarily imagery to attract my teenage audience, whereas the bottom half consists of primarily text to address my adult audience. However my teenage audience may also be drawn in by the bottom half of the page for social integrative needs, by listing lots of different things within my magazine it will give the impression to the reader that the magazine is packed with information, also drawing in my audience to appeal there cognitive needs.


Similarly to my contents page, my double page spread consisted of an even ratio of images to text, one half of the page consisted of an image, whilst the other consisted of text. The article could primarily be aimed at teenagers to appeal to their social integrative needs and cognitive needs as the article is focused on a teenage band, however the article could still draw the attention of my adult audience to appeal to their cognitive and maybe even release needs. 

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