When researching the codes and conventions used within music
magazines I noticed that a common convention within the front covers of
magazines was that the central image was often placed over the masthead of the
magazine to create a three dimensional effect to the reader, I decided to use
this convention within my own magazine as my original intention was to create a
magazine that looked professional and followed conventions of that seen in
existing magazines.
I have chosen to use
a bold font for the masthead as this helps me establish the name of the
magazine to the reader and as this is a new magazine I feel that this would be
a good convention to use for my magazine.
I decided to name my magazine "RENDER", I decided
upon this name as it is a very creative word, and what I have created is a new
magazine for an audience of teens and adults, I also feel this name is quite
masculine and my magazine aims primarily to a male audience due to its choice
of colours and artists.
The colour scheme seen on the front cover is consistent
throughout my entire magazine to give a professional image to the magazine, I
have used a dark red and black as my two primary colours in my magazine, I feel
these dark colours attract the reader's attention and also create an
interesting house style for my magazine. I have used different colours and
fonts for my sell lines however as I want these to stand out to the reader, by
making these different from the overall house style of the magazine I feel that
it makes them more eye catching to the reader and will draw the attention of
the readers who are aiming to appeal there cognitive needs.
The central image used consists of a teenage band sitting on
a staircase; I felt that this setting created an interesting image for the
front cover rather than a simple photograph against a white screen. I aimed to
make the image quite bright, whilst this goes against the photographs seen in
the magazine that I researched, in my own magazine I didn't want the central
image to be too dark, so I applied lighting at the top of the stair case and at
the bottom, the light at the bottom was slightly dimmer than the top light so
that the image gets slightly darker from top to bottom. Although in all of the
front covers I researched the band was almost always looking directly into the
camera creating direct mode of address which helps to suggest a connection
between the artists and the reader.
My header and footer consist of sell lines and additional
information as to what the reader is likely to find within the magazine, this
will help me to reinforce the idea that my magazine is packed with information
to help appeal to my audience’s cognitive needs and also there release needs.
I have divided my
contents page into 3 different sections, the primary contents is at the bottom
right, the main content and focus of the magazine is addressed to the reader
with images of the two focus bands and smaller articles on famous bands are
presented in the bottom left.
I have listed the contents in columns to make navigation
through the text easier for the readers; I have also used different colours for
the page number, main header, and brief explanation of what the reader can
expect to find on that page, I have done this to make it clear to the reader
and appealing to read.
As my target audience incorporated teenagers I decided to use
an even mix of pictures and text as I felt that pictures of a band that my
audience are interested in reading about, will more likely draw them into
reading it, so I used the top half of the contents page primarily pictures, and
the bottom half primarily text to reinforce the idea that my magazine is not
just aimed at teenagers. I feel the bottom half of the contents page will help
to attract my more adult audience as the text provides a variety of different
topics for the audience to read about and will help them to fulfil their
cognitive needs.
My double page spread
also consists of an even mixture between pictures and text, one half of the
page is an image of a teen swinging a guitar through the air, and another is of
a teen standing looking directly at the camera to provide direct mode of
address, this is a common convention seen in many media magazines, in the
Kerrang double page spreads I researched into, one consisted of a single
artist, and the other contained a group, I decided to focus on the double page
spread containing the group as my article was not focused on a single artist.
My double page spread was primarily aimed at my teenage
audience as the article focuses on a teenage band who have been head hunted for
the line up to reading, this double page spread focuses on addressing my
audiences cognitive, and social integrative needs. Whilst this page is
primarily aimed at a teenage audience, the article could still draw in my adult
audience to appeal to their cognitive needs.
I have incorporated 2
different pull out quotes from within the article in the double page spread to
draw in the reader and grab their attention, I have done this to pull in the
reader who may be just passing by and to also entice readers who are interested
in the band to read the article.



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