Wednesday, 1 May 2013

Evaluation - In what ways does your media product use, develop or challenge forms and conventions of real media products?



When I created my final product I aimed to make it look as professional as I could by following codes and conventions of other media magazines. I got the inspiration for my magazine from Kerrang, after having researched into the front covers of Kerrang, Q, and, NME. Out of these three magazines I preferred the front covers used for Kerrang the most as the cover of this magazine was similar to what I was aiming for with my own piece. I used similar effects within my magazine to that seen in the Kerrang front cover, contents, and double page spread that my researched was based on.

When researching the codes and conventions used within music magazines I noticed that a common convention within the front covers of magazines was that the central image was often placed over the masthead of the magazine to create a three dimensional effect to the reader, I decided to use this convention within my own magazine as my original intention was to create a magazine that looked professional and followed conventions of that seen in existing magazines.

I have chosen to use a bold font for the masthead as this helps me establish the name of the magazine to the reader and as this is a new magazine I feel that this would be a good convention to use for my magazine.

I decided to name my magazine "RENDER", I decided upon this name as it is a very creative word, and what I have created is a new magazine for an audience of teens and adults, I also feel this name is quite masculine and my magazine aims primarily to a male audience due to its choice of colours and artists.

The colour scheme seen on the front cover is consistent throughout my entire magazine to give a professional image to the magazine, I have used a dark red and black as my two primary colours in my magazine, I feel these dark colours attract the reader's attention and also create an interesting house style for my magazine. I have used different colours and fonts for my sell lines however as I want these to stand out to the reader, by making these different from the overall house style of the magazine I feel that it makes them more eye catching to the reader and will draw the attention of the readers who are aiming to appeal there cognitive needs. 

The central image used consists of a teenage band sitting on a staircase; I felt that this setting created an interesting image for the front cover rather than a simple photograph against a white screen. I aimed to make the image quite bright, whilst this goes against the photographs seen in the magazine that I researched, in my own magazine I didn't want the central image to be too dark, so I applied lighting at the top of the stair case and at the bottom, the light at the bottom was slightly dimmer than the top light so that the image gets slightly darker from top to bottom. Although in all of the front covers I researched the band was almost always looking directly into the camera creating direct mode of address which helps to suggest a connection between the artists and the reader.

My header and footer consist of sell lines and additional information as to what the reader is likely to find within the magazine, this will help me to reinforce the idea that my magazine is packed with information to help appeal to my audience’s cognitive needs and also there release needs. 

I have divided my contents page into 3 different sections, the primary contents is at the bottom right, the main content and focus of the magazine is addressed to the reader with images of the two focus bands and smaller articles on famous bands are presented in the bottom left.
I have listed the contents in columns to make navigation through the text easier for the readers; I have also used different colours for the page number, main header, and brief explanation of what the reader can expect to find on that page, I have done this to make it clear to the reader and appealing to read.

As my target audience incorporated teenagers I decided to use an even mix of pictures and text as I felt that pictures of a band that my audience are interested in reading about, will more likely draw them into reading it, so I used the top half of the contents page primarily pictures, and the bottom half primarily text to reinforce the idea that my magazine is not just aimed at teenagers. I feel the bottom half of the contents page will help to attract my more adult audience as the text provides a variety of different topics for the audience to read about and will help them to fulfil their cognitive needs.

My double page spread also consists of an even mixture between pictures and text, one half of the page is an image of a teen swinging a guitar through the air, and another is of a teen standing looking directly at the camera to provide direct mode of address, this is a common convention seen in many media magazines, in the Kerrang double page spreads I researched into, one consisted of a single artist, and the other contained a group, I decided to focus on the double page spread containing the group as my article was not focused on a single artist.

My double page spread was primarily aimed at my teenage audience as the article focuses on a teenage band who have been head hunted for the line up to reading, this double page spread focuses on addressing my audiences cognitive, and social integrative needs. Whilst this page is primarily aimed at a teenage audience, the article could still draw in my adult audience to appeal to their cognitive needs.

I have incorporated 2 different pull out quotes from within the article in the double page spread to draw in the reader and grab their attention, I have done this to pull in the reader who may be just passing by and to also entice readers who are interested in the band to read the article.




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